By definition, rustic is an adjective used for things related to the countryside. In the wedding industry, “Rustic” is being applied to weddings that pay tribute to the great outdoors either through an outdoor venue or by incorporating tons of natural or nature-inspired elements. In fact, the word has taken on such a broad meaning that there is no longer a specific definition. It’s a hot trend that can be customized to any event.
Thanks to the rising awareness of the climate crisis, people have become much more conscious of the impact their choices have on the environment. As a result, there has been a movement in the special events world toward local sourcing, reducing waste, sustainability, and building better communities.
The rustic theme is a reflection of that shift in attitude, not necessarily just a shift in style. People are going back to simpler times and simpler pleasures, rather than planning huge, over-the-top (and over the budget) events. Face it, before technology came along, our ancestors were the ultimate do-it-yourselfers, and there is something charming and almost nostalgic about putting a little piece of your heart into every aspect of your wedding, from the hand-made favors to the homemade desserts.